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Strategic Enrollment Plan 2025-2028

Strategic Enrollment Plan

Goals

  1. Increase overall enrollment to 4700 headcount by 2028.
  2. Consistently increase first-time, full-time bachelor’s degree seeking first- to second-year retention rate.
  3. Increase the number of program completions per 100 FTE.
  4. Raise brand awareness and deepen key messages through expanded, well-coordinated marketing efforts.
  5. Increase the flexibility of course and program scheduling to help meet student needs and enrollment goals.
  6. Improve the advising model to better align and focus on student retention and student success.
students
Theme 1

Robust Enrollment

  • Increase undergraduate enrollment by 2% annually.
  • Increase graduate enrollment by 20% annually.
  • Increase dual credit enrollment by 5% annually.
  • Increase international student enrollment by 20% annually.
  • Utilize reports effectively
students in dorm
Theme 2

Dynamic Marketing & Public Relations

  • Correlate an increase of website page views per visitor to web pages associated with aligned marketing strategies.
  • Increase the number of inquiries through the website associated with target audiences.
  • Increase the number of articles and media pieces in local, regional, and national media outlets annually through 2028.
  • Reach new and existing student target markets using aligned marketing programs and match outcomes back to demographics of final enrollment.
  • Establish marketing plan for Residence life.
students with staff
Theme 3

Solid Retention

  • Increase first-time full-time persistence from Fall to spring each year.
  • Increase persistence of first-time full-time students on probation after their first semester.
  • Reduce the number of students with outstanding bills and holds by the priority enrollment start date.
  • Increase the flexibility of course and program scheduling to help meet student needs and enrollment goals.
  • Implement themed study nights with tutors to support academic success.
engineering technology students
Theme 4

Innovative Practices

  • Increase total completion of degrees and certificates to 1300 per academic year and the total 12-month full-time equivalent (FTE) enrollment to 3200.
  • Title III Grant
  • Develop social and educational programs to enhance student engagement in the residence halls.
advising
Theme 5

Student-Centered Advising

  • Enhance the process for connecting with new students during the admit to enrollment timeframe.
  • Increase the number of staff/faculty trained and certified through the Master Advisor Training Program.
  • Enhance student-centered advising to ensure consistent and high-quality advising.
  • Conduct advising analysis of current practices to identify gaps.

Strategic Enrollment Council (SEC)

The Strategic Enrollment Council (reporting to the President’s Cabinet) will be charged with overseeing the implementation of the approved plan to ensure students are supported throughout the enrollment lifecycle.

Dr. Shellie Hewitt – Chair Betsy Wood – Institutional Effectiveness
Dr. Megan Bever – Social Sciences Julia Carlo – Student Success/Advising
Dr. Kerry Johnson – Mathematics Alicia Hughes - Bursar
Dr. Will Mountz – Adult Degree Completion Abby Morris - Marketing
Dr. Julie Wengert – Student Success/Title III Leona Belk - Admissions
Jeni Vieselmeyer – Teacher Education Tyler Meyer – Financial Aid
Faustina Abrahams – Registrar Carissa Cessna - Athletics
Jimmie Collins - IT