Frequently Asked Questions:
Why is MSSU Alumni Association eliminating its alumni dues program?
We have shifted our focus from membership to communication and engagement. As we mentioned, our previous focus was just on the paid-alumni base. We felt this worked against our mission of strengthening the connection all alumni have to the university. This change is being mirrored at many leading universities including: Ohio State University, Rutgers and University of Illinois, as well as several in our conference including sister-school Missouri Western State University and more recently, University of Central Oklahoma.
How does this enhance engagement?
The new model enhances engagement by removing the barriers to participation that come along with the member/non-member distinction. We are no longer focused on dues solicitation, which frees up staff time for more programming, which would focus on developing way alumni can connect back to the university.